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This web site states the following, "FmxSSP, the yield optimization and website monetization platform by Fidelity Media." Our analyzers noticed that the web page also stated " Monetize website or blog inventory by direct access to DSPs, trading desks and marketers." The Website also said " Manage inventory, programmatically optimize publishers revenue and value each advertisers dollar passed through yield optimization engine. Each ad impression is sold at the highest CPM since it fits the advertisers target, when the user is matched and the price is suitable for the publisher." The website's header had advertising network as the most important optimized keyword. It is followed by digital advertising network, ad network, and cpm advertising network which isn't as ranked as highly as advertising network. The next words fidelity-media.com uses is cpm ad network. online advertising networks was included and might not be understood by web crawlers.